Growth Strategy

Ad-Free Web Subscription Allowing web users to upgrade to a better weather experience with an ad-free subscription, while offering a brand new weather dashboard and uninterrupted scrolling. The Problem REVENUE DILEMMA Profound issues emerged as a result of critical user feedback regarding the excessive presence of ads on our website. This

Health + Activities Providing users the ability to customize allergy, health, and activity data most important to them. The Problem Addressing the diverse health considerations and activity preferences of users posed a significant challenge. Customizing messages based on specific health symptoms seemed impossible amidst a plethora of activities on the

Hourly Forecast Make every hour count – with hourly forecast graphs. Providing our users with the ability to see specific forecast details visualized by the hour. The Problem The hourly page was a vertical list view of temperatures which made it difficult for users to understand what the hour-by-hour trends are