AccuWeather

Ad-Free Web Subscription Allowing web users to upgrade to a better weather experience with an ad-free subscription, while offering a brand new weather dashboard and uninterrupted scrolling. The Problem REVENUE DILEMMA Profound issues emerged as a result of critical user feedback regarding the excessive presence of ads on our website. This

Hurricane Tracker Providing users with a real-time understanding of all the factors related to hurricanes and tropical storms as they approach landfall. The Problem Through analysis of the very limited tropical features on the app, it became apparent the biggest challenge was that there was no clear indicator that a hurricane

WinterCast Know how much snow and ice to expect – and when. WinterCast helps users prepare for winter weather by providing helpful snow and ice data visualizations and maps to help stay ahead of inclement weather THE GOAL The goal of WinterCast is to provide users with the

Health + Activities Providing users the ability to customize allergy, health, and activity data most important to them. The Problem Addressing the diverse health considerations and activity preferences of users posed a significant challenge. Customizing messages based on specific health symptoms seemed impossible amidst a plethora of activities on the

Hourly Forecast Make every hour count – with hourly forecast graphs. Providing our users with the ability to see specific forecast details visualized by the hour. The Problem The hourly page was a vertical list view of temperatures which made it difficult for users to understand what the hour-by-hour trends are