Through analysis of the very limited tropical features on the app, it became apparent the biggest challenge was that there was no clear indicator that a hurricane was happening. There wasn’t an entry point to access vital hurricane information anywhere on the core weather pages of the app. In addition, the hurricane experience didn’t present the crucial information users needed to be proactive, prepare and take action.
Users living in a location that is commonly impacted by hurricanes and tropical storms had little way of knowing the storms status, forecasted impacts, or severity.
The UX should provide users with the most comprehensive hurricane information to help increase awareness of incoming hurricanes and their impacts. This experience should be created to keep people safer during hurricanes and tropical storms, by providing them with the awareness and capabilities to track tropical storms as they develop and make landfall. The data should be easy to digest and easy to access. Entry points should be easy to find and alert users when a storm is approaching. The business goal is to introduce a new line of revenue by adding new pages, features and subscription upsells.
The Hurricane Tracker aligns perfectly with AccuWeather’s mission to “Save Lives and Protect Property”, while receiving positive reviews from users – such as “excellent,” “easy to understand,” and “an outstanding service provided.”
We delivered an innovative product that allows users to easily understand storm data and to be aware of storm impacts by creating a localized experience with an insights into the storms path, rain amounts, and wind speeds. It sets us apart from competitors.
The new product increased ad revenue during the tropical storm season and increased user engagement. This was the result of the entry points allowing easy access to the storm pages. The engagement and sessions increased through the interactive hurricane map, graphs, and real time updates.
Opened new opportunities to promote this product across out pages and platforms.