The hourly page was a vertical list view of temperatures which made it difficult for users to understand what the hour-by-hour trends are for all forecasted data points such as temperature, precipitation, air quality, UV index, wind, and humidity.
With the launch of a new Premium+ subscription tier, I needed to create a more robust and valuable hourly experience to help grow the subscription audience of the business.
Upsell users into a new Premium+ experience to help grow subscribers.
Create a highly visual and interactive way for free and paid users to consume hourly weather data while providing additional forecast information. Enrich the overall experience to help drive engagement and subscribers, while not taking anything away.
I worked with UX to brainstorm, design, and prototype various approaches to user test to help narrow down the concepts and interactions that worked best
Facilitated internal design reviews, product reviews, and stakeholder reviews for feedback and approvals under tight timelines
Integrated Premium+ upsells into the hourly forecast to help boost subscriptions
Designed a more robust experience using interactive graphs around all weather data points and integrating weather alerts
Provided Design QA during development to ensure the feature was pixel perfection for production
Mobile subscription gross revenue increased from $150k monthly to a peak of $1.1m monthly
Record high traffic to subscription upsell landing page compared to all other upsell entries combined
Two record breaking days for subscriptions the same month the hourly page was launched
Exceeded monthly subscription/revenue goals by 25%