Addressing the diverse health considerations and activity preferences of users posed a significant challenge. Customizing messages based on specific health symptoms seemed impossible amidst a plethora of activities on the web. With over 40 activities, prioritizing valuable indices was crucial. Additionally, the existing user experience was convoluted, hindering navigation to health & activity forecasts and resulting in poor awareness.
CREATING BETTER AWARENESS AND FLEXIBILITY
Our primary aim was to make indices relevant and valuable for users while enhancing organization and discoverability. Flexibility was key; we needed a solution capable of seamlessly incorporating new indices without disrupting the user experience. Furthermore, our sales team sought a more engaging platform for sponsors, emphasizing the need for an attractive interface.
ELEVATING USER EXPERIENCE THROUGH PERSONALIZATION
Introducing customization into our app and premium offerings would allow users to favorite the heath and activity categories most relevant to their needs. Our hypothesis is that customization is a major driver in customer engagement because they feel like they have control over the information they are seeing. Allowing some sense of control for our app users will drive value for Premium+ offerings, because it not only includes exclusive information not available on the free version, but it also allows them control over their experience.
I led design efforts to introduce the app’s first customized forecasting experience and innovated what was once a weak area of our core weather experience. I did this by not only introducing customization, but also used data informed decisions to implement and highlight valuable key weather factors, safety tips, and data visualizations to help provide users with the necessary context and information to fully understand and trust the data and forecasts they are looking at.
- Premium+ Subscription Enhancement: Added substantial value to Premium+ subscriptions on the app, enriching the user experience for our premium users.
- Relevant Today Screen: Crafted a personalized Today screen, ensuring users receive information tailored to their needs and preferences, enhancing their engagement.
- Personalization Integration: Introduced a layer of personalization into the app, paving the way for innovative, user-centric ideas and experiences.
- Foundation for Sponsor-Friendly Experience: Laid the groundwork for a robust, sponsor-friendly platform, enhancing the visibility and appeal of health and activity forecasts for sponsors.
- Informed Content Strategy: Utilized research findings to inform content strategy, prioritizing specific topics based on user needs and preferences.
By addressing these challenges and achieving these milestones, we transformed our platform into a user-focused, personalized, and sponsor-friendly ecosystem, setting the stage for continued growth and innovation.