BRAND IDENTITY AND GRAPHIC DESIGN
As a start-up salon, it was imperative the brand identity would differentiate from the hundreds of competing hair salons in Northeastern Pennsylvania, while illustrating the top-end services that Zzoli provides. Using this information, I was able to execute a design that demonstrates a sleek, high-end look that customers can easily identify and remember. Zzoli’s new brand identity has been consistently implemented into various marketing collateral, social media platforms, and signage.
By researching various high-end salon websites and sitting down to acquire the needs and wants of Zzoli, I was able to create an elegant and sustainable website that is informative to the user and easy to navigate.